FeaturedOctober 12, 2026·4 min read
The Next Competitive Advantage
As the experiences industry gathers at Arival Spokane, it's time to rethink one of the most overlooked drivers of operator profitability.
Read more
Currents Blog
Insights on predictive pricing for tour operators
Currents is where we share research, analysis and ideas from the Rising Tide AI team.
August 22, 2026·6 min read
Let Rev Optimize your Pricing
Most operators don't object to dynamic pricing. They object to losing control of their own prices. So lets breakdown the real concerns around dynamic pricing. The first: "How do I trust that the price is based on the best signal?" The second: "Can I control the boundary conditions so the price doesn't move too high or low?"
Read more
July 31, 2026·6 min read
Sold Out by 9am? You Priced It Wrong
Selling out fast feels like winning. It's actually the most expensive mistake an operator can make.
Read more
July 16, 2026·3 min read
Recap of Arival Brisbane
There was a freshness, and openness and authentic curiosity that drove the spirit of the conference.
Read more
June 30, 2026·5 min read
Benchmark Pricing
**Your Competitors' Prices Are Public. But Who Has Time to Check?**
Read more
June 22, 2026·5 min read
The Discount Trap
How Just '10% Off' Quietly Kills Your Margin
Read more
June 7, 2026·7 min read
Dynamic Pricing Isn't Discounting It's Charging More When You Should
Dynamic pricing done right moves yield up, not price down
Read more
May 10, 2026·1 min read
3 Reasons Why Benchmarking Matters
Stay ahead with real-time market intelligence that shows you exactly how your pricing compares – and where the opportunities are.
Read more