Rising Tide AI
Our mission is to help operators earn $1B more by leveraging data.
The story
Rising Tide AI started with a simple observation: tour and activity operators were sitting on pricing power they weren't using. Hotels had revenue managers. Airlines had yield systems. Local operators had a gut feel and a fixed price they set once a year.
We built the tools we wish existed – starting with Buoy, a free benchmarking report that shows operators exactly where they stand against the market, and then Rev, the AI agent that acts on that intelligence 24 hours a day. The model is straightforward: we only make money when operators make more money.
The name comes from the old saying – . We mean it literally: a healthier, better-priced local experiences sector keeps more tourism dollars in the destination economy and gives operators the margin to reinvest in what they do best.
What we believe
We anonymize and aggregate it so the industry benefits, but we don't sell it to OTAs or anyone whose interests run counter to the operators we serve.
We're building here because the market is real, the operators are accessible, and the feedback loop is tight. But dynamic pricing for experience operators is a global problem, and that's the opportunity we're going after.
The team
The logo
The Rising Tide AI logo draws inspiration from the ʻiwa, the great frigatebird that soars across Hawaiian seas. As Hawaiʻi is both our home and our headquarters, we wanted our mark to carry a symbol of deep cultural significance. The ʻiwa was revered by Native Hawaiians as both a navigational guide and a fishing signal – leading voyagers across open ocean and showing fishermen where schools of fish ran beneath the surface. In the same spirit, Rising Tide AI helps tour operators navigate uncertainty and discover new abundance in their waters.
The three blue ripples represent the constant ebb and flow of the tides – a reflection of the markets our customers navigate every day. Our prediction intelligence engine gives small, local operators the foresight once reserved for the largest players, turning that flux into opportunity and profit.
The orange arch completes the circle around it all, a rising sun that signifies how this power comes full circle – lifting every boat, and bringing abundance to all who share these waters.