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    Dynamic Pricing for Tours & Activities

    Rising Tide helps tour & activity operators earn more with dynamic pricing and channel management.

    Get Your Free Benchmark

    Tide Check · By Rising Tide

    How much revenue is your
    pricing leaving on the table?

    Move the sliders to match your business. The chart shows the months where demand outruns your price, and the months where empty seats cost you.

    Estimated revenue left on the table

    $522,701 / yr

    Illustrative USD scenario, not a forecast or guarantee.

    $270,932Underpriced sold-out months
    $251,768Empty seats in slow months
    Seats soldGuests turned awayEmpty seats
    How to read this estimate

    This is an illustrative scenario, not a validated forecast or guarantee. It assumes 365 operating days in a non-leap year, constant daily capacity, and generalized seasonal demand calibrated to your annual occupancy. The ticket input is the average realized USD price. Peak/off-peak and manual pricing apply different seasonal price adjustments. The model searches price increases up to 35% in sold-out months and discounts up to 25% in quieter months, assuming demand changes with price using elasticities of 0.8 and 1.6 respectively. These are illustrative assumptions, not measured customer behavior. No market or booking data is connected, and no prices are changed. Actual results vary by activity, market, operating days, booking behavior, and costs. Revenue excludes fees, taxes, and operating expenses; additional guests can increase costs, so revenue lift is not profit lift.

    Rev · Revenue agent

    Explore that $522,701 opportunity with Rev

    Rev helps operators reprice departures in real time as demand moves, so prices can better reflect the moment.

    This amount is a modeled estimate—not a forecast, guarantee, or promised result.

    Buoy · Free benchmark

    See your real numbers, free

    This estimate uses generalized curves, not your booking history. A free benchmark is a next step toward understanding your pricing, capacity, and demand with real business numbers.

    Your path to higher revenue

    Know your market.
    Then act on it.

    01
    BuoyFree

    Start with a free benchmark

    Buoy benchmark rating of 4.86, shown 0.17 above the comp set on a scale from 4.12 to 4.97

    See exactly where your pricing, capacity, and demand stand vs. your comp set – no sensitive data shared, no commitment.

    • Track competitors pricing
    • Reviews & Opportunities analysis
    • Instant report, no obligation
    Get Your Free Benchmark
    02
    Rev Agent

    Let dynamic pricing take care of the rest

    Rev Agent revenue management dashboard with real-time pricing

    Continuously adjust your prices in real time – filling slow slots, capitalizing on peak demand, and compounding gains around the clock. No manual work.

    • Real-time dynamic pricing
    • Integrates with your booking system
    • Operates 24/7
    The Problem

    Operators lack a reliable way to benchmark against their competitive set

    Without exposing sensitive data or performing manual, inconsistent analysis.

    Stop Guessing

    Know your market position

    Stay ahead with real-time market intelligence that shows you exactly how your pricing compares – and where the opportunities are.

    Real-time competitor price monitoring
    Track competitors' pricing and forecast changes. Know when they change prices so you don't get caught flat-footed.
    Historical trend analysis
    See seasonal pricing patterns and demand trends to plan your calendar and staffing with confidence.
    Competitive positioning dashboard
    Understand where you sit in the market and how your pricing compares across channels and competitors.
    Buoy benchmarking detail showing Average Price $77 (score 67.5, under-indexed), Capacity Utilization 58% (score 84.7, below market), Customer Rating 4.3 (score 107.5, at market), Available Capacity 16,200 slots (fair-share index 170.9), and Departures per day 16 (fair-share index 242.4)
    Benchmarking

    Getting started is simple

    Instant peace of mind

    Step 1

    Connect your reservation system

    Link your booking system in a few clicks. Your data stays secure, anonymized, and protected from day one.

    Step 2

    Define a competitive set

    Pick the operators you want to benchmark against. We pull anonymized pricing, capacity, and demand signals from the last 90 days.

    Step 3

    Get your Buoy Benchmark

    Your free report shows where you stand on price, utilization, and volume – and where there's room to capture more revenue.

    The Pain

    Static pricing means you're leaving money on the table

    Most operators set prices once a year and hope for the best, leaving money on the table during peak demand and discounting blindly during slow periods. According to Arival, only 7% of tour and activity operators use dynamic pricing – yet airlines have relied on it for decades. Rising Tide brings that same intelligence to the experiences industry.

    Start Growing

    Meet Rev, your dynamic pricing agent

    Rev works 24/7 to help you fill seats at the best possible price.

    Predictive pricing
    Rev learns from millions of departures across your market to forecast demand and set the right price.
    Real-time optimization
    Prices adjust automatically based on live booking pace, weather, competitor moves, and seasonal patterns – no manual work required.
    Pay only on results
    Rising Tide earns a share of the revenue we generate together. Aligned incentives, no software fees, no monthly minimums.
    Dynamic Pricing

    Three steps to smarter pricing

    No migration, no disruption.

    1

    Connect

    Integrates with your existing reservation technology – PeekPro, FareHarbor, FireKnife, or any other system – in minutes, not months.

    2

    Learn

    We analyze your booking history, demand patterns, competitor pricing, weather forecasts, and market signals to understand your business.

    3

    Grow

    Rev adjusts prices automatically in real time. You stay in control with full visibility, guardrails you set, and a dashboard that shows every change and its impact.

    Frequently asked questions

    Everything a skeptical operator needs to know.

    Let's talk about your pricing

    No commitment. Just a conversation.

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