NewRevenue intelligence built for tour operators

Price every departure for the demand it deserves.

Rising Tide predicts demand, monitors your market, and adjusts prices automatically—without replacing your booking system.

See my revenue opportunity

Trusted by ambitious operatorsacross tours, activities, and attractions

Live pricingToday · North Shore
Optimizing
Revenue opportunity+$3,840this week

High demand detected. Price recommendation based on booking pace, capacity, and market demand.

Within guardrails
Built to work with your stackNo migration. No new booking flow.
PeekFareHarborFireKnifeOCTO

One system · Two intelligent products

Know your market.
Then move with it.

Start with a clear view of where revenue is being missed. Then put every insight into action, automatically.

Buoy · Benchmark Report
Market positionTop 18%in your comp set
Your priceMarket demandOccupancy

See exactly where opportunity lives.

Benchmark your pricing, demand, and market position against your competitive set—free, with no sensitive data shared.

Get your free benchmark
Rev · Revenue agent
MONTUEWEDTHUFRI$96$89$93$99$102$87$94$100$97$91
Rev optimized 24 departures today

Let every departure adapt in real time.

Rev continuously tunes prices as booking pace, availability, and 100's of market signals change—always inside your rules.

Explore Rev

Automation without the anxiety

Your strategy.
Your guardrails.
Always your control.

Rev doesn’t replace your judgment. It gives it reach—making thousands of small, measured decisions while you stay in command.

  • Set minimum and maximum prices by product, season, or departure.
  • Choose your level of automation from recommendations to autopilot.
  • See behind every change with a complete audit log.
Pricing guardrailsNorth Shore Reef Tour
Active
MinimumTarget rangeMaximum
$74$128
±

Max daily changeNever move more than 15% in 24 hours

↗

Protect peak departuresNo discounts above 80% occupancy

◎

Approval modeAuto-approve changes within guardrails

All recommendations are currently within your rules.

Frequently asked questions

Everything a skeptical operator needs to know.

How will this impact my existing reservation system?

Rising Tide integrates on top of your current system. There's no migration needed and no changes to your booking flow. We work alongside what you already use.

What if I don't want prices changing without my approval?

You set the guardrails. Define minimum and maximum prices, set rules for specific time slots or seasons, and choose how aggressively the AI optimizes. You're always in control.

How long until I see results?

Most operators see measurable revenue lift within 30–60 days of going live.

Does it work with OCTO?

Yes. Rising Tide's API is OCTO-compliant, making it straightforward to connect with any booking platform or distribution channel that supports the standard.

Is my data safe?

Absolutely. Your booking and pricing information is encrypted, never shared with competitors, and you can revoke access at any time.

Start with your real numbers

See what static pricing is leaving on the table.

Get a free benchmark built around your market, capacity, and demand. No commitment and no sensitive booking data required.

Get my free benchmark Free analysis · Ready in minutes